Content & Project Manager
Phoenix Lui
Portfolio
Bringing
Narratives
to Life
With a vibrant 8+ year tenure as a creative force in the TV industry and a year shaping marketing narratives, my passion lies in visual storytelling. My expertise is not just in creating content, but in breathing life into stories, making them visually captivating and emotionally resonant. This ability has been consistently demonstrated through my work, which engages audiences and drives campaigns to success. I blend creativity with strategic precision to craft impactful narratives that stand out in the bustling media landscape.
Freelance Producer & Video Editor 365FPS Production Limited Nov 2023 - Present |
Consultant MSL, Publicis Groupe HK Jul 2022 - Oct 2023 |
Founder & Content Creator Zero is Hundred Limited Dec 2020 - Jun 2022 |
Creative Supervisor Viu TV Jun 2019 - Nov 2020 |
Senior Research Writer / Research Writer Viu TV / now TV Jan 2012 - Jun 2019 |
Video Project Management
2023 | Kiehl’s
Holiday Dance Revival
2023 | Kiehl’s
Calendula Healing Moment
2023 | Studio City Macau
Seek a World of Thrills Beyond
2023 | Hong Kong Disneyland
Be My Minnie
2022 | Hong Kong Disneyland
Christmas Spark Magic
2022 | Hong Kong Disneyland
Show Your Wicked Side
Video project management is the art of harmonizing client expectations with the realms of possibility, ensuring that creative visions not only align with the client’s objectives but also push the boundaries of innovation to deliver impactful results. My journey through the industry has been comprehensive and hands-on, encompassing every stage from conceptualization to execution. This includes crafting compelling content, effectively communicating proposals to clients, meticulously developing the project, strategically planning budgets, allocating resources wisely, coordinating with third parties, and overseeing the production process. My extensive experience in TV and advertising videos has equipped me with the skills to manage projects that resonate with audiences and achieve the client’s goals.
Content Creation
Food & Travel
2020 | Wine & Dine Festival
Foodie Workshop
| As Creative Supervisor
2012-2015 | now TV
Chef Corner Season 4 - 8
| As Research Writer
2012-2013 | now TV
Chef Corner Jr. Season 1-3
| As Research Writer
2021 | Viu TV
Taste of My Home
| As Creative Supervisor
2012 | now TV
Delicate Travelling @ Malaysia
| As Research Writer
2018 | Viu TV
Outside In - Dubai
| As Research Writer
Content Creation
Entertainment
2016 | Viu TV
The Queen of D.N.A
| As Research Writer
2020 | Viu TV
Stuck Together 36
| As Creative Supervisor
2019 | Viu TV
MIRROR GO II
| As Senior Research Writer
2020 | Viu TV
Muscle Show
| As Creative Supervisor
2017-2019 | Viu TV
My Family Knows It All Season 1 - 3
| As Research Writer
2017 | Viu TV
Changing Mama II
| As Research Writer
My journey in the TV industry has been marked by strategic collaborations and innovative content creation, even within the constraints of limited budgets. I’ve honed the art of resonating with on-screen talent to produce not just entertainment, but inspiration across various genres. From the exploration of culinary delights and travel escapades to navigating the complexities of reality TV, touching on beauty, family, and relationships, my work invites audiences to engage in deeper contemplation of life.
Thank you
Contact
Phoenix Lui
phoenixlui@hotmail.com.hk