Content & Project Manager

Phoenix Lui


Portfolio

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Bringing

Narratives

to Life

With a vibrant 8+ year tenure as a creative force in the TV industry and a year shaping marketing narratives, my passion lies in visual storytelling. My expertise is not just in creating content, but in breathing life into stories, making them visually captivating and emotionally resonant. This ability has been consistently demonstrated through my work, which engages audiences and drives campaigns to success. I blend creativity with strategic precision to craft impactful narratives that stand out in the bustling media landscape.

Freelance Producer & Video Editor

365FPS Production Limited

Nov 2023 - Present

Consultant

MSL, Publicis Groupe HK

Jul 2022 - Oct 2023

Founder & Content Creator

Zero is Hundred Limited

Dec 2020 - Jun 2022

Creative Supervisor

Viu TV

Jun 2019 - Nov 2020

Senior Research Writer / Research Writer

Viu TV / now TV

Jan 2012 - Jun 2019

Video Project Management

2023 | Kiehl’s

Holiday Dance Revival

2023 | Kiehl’s

Calendula Healing Moment

2023 | Studio City Macau

Seek a World of Thrills Beyond

2023 | Hong Kong Disneyland

Be My Minnie

2022 | Hong Kong Disneyland

Christmas Spark Magic

2022 | Hong Kong Disneyland

Show Your Wicked Side

Video project management is the art of harmonizing client expectations with the realms of possibility, ensuring that creative visions not only align with the client’s objectives but also push the boundaries of innovation to deliver impactful results. My journey through the industry has been comprehensive and hands-on, encompassing every stage from conceptualization to execution. This includes crafting compelling content, effectively communicating proposals to clients, meticulously developing the project, strategically planning budgets, allocating resources wisely, coordinating with third parties, and overseeing the production process. My extensive experience in TV and advertising videos has equipped me with the skills to manage projects that resonate with audiences and achieve the client’s goals.

Content Creation

Food & Travel

2020 | Wine & Dine Festival

Foodie Workshop

| As Creative Supervisor

2012-2015 | now TV

Chef Corner Season 4 - 8

| As Research Writer

2012-2013 | now TV

Chef Corner Jr. Season 1-3

| As Research Writer

2021 | Viu TV

Taste of My Home

| As Creative Supervisor

2012 | now TV

Delicate Travelling @ Malaysia

| As Research Writer

2018 | Viu TV

Outside In - Dubai

| As Research Writer

Content Creation

Entertainment

2016 | Viu TV

The Queen of D.N.A

| As Research Writer

2020 | Viu TV

Stuck Together 36

| As Creative Supervisor

2019 | Viu TV

MIRROR GO II

| As Senior Research Writer

2020 | Viu TV

Muscle Show

| As Creative Supervisor

2017-2019 | Viu TV

My Family Knows It All Season 1 - 3

| As Research Writer

2017 | Viu TV

Changing Mama II

| As Research Writer

My journey in the TV industry has been marked by strategic collaborations and innovative content creation, even within the constraints of limited budgets. I’ve honed the art of resonating with on-screen talent to produce not just entertainment, but inspiration across various genres. From the exploration of culinary delights and travel escapades to navigating the complexities of reality TV, touching on beauty, family, and relationships, my work invites audiences to engage in deeper contemplation of life.

Thank you

Contact

Phoenix Lui

phoenixlui@hotmail.com.hk